HUMANS LAB

Style in the age of Instagram!

J Park, GL Ciampaglia, and E Ferrara.
The 19th ACM Conference on Computer-Supported Cooperative Work and Social Computing (CSCW 2016)

Useful links: Arxiv | ACM

Our work on Science of Success applied to the Fashion world is attracting a lot of media attention!

The paper, in collaboration with IU PhD student Jaehyuk Park and my colleague and friend IU Research Scientist Giovanni Luca Ciampaglia, will be presented at CSCW 2016!

We introduce a new machine learning framework, rooted in a through statistical analysis of a combination of physical attributes, professional information, and social media (Instagram) data, that is able to predict the rise to popularity of new fashion models with over 80% accuracy!

To test the forecasting ability of our system we actually predicted the success of 6 out 7 new faces in the 2015-16 Fall/Winter Fashion Week using data from the past season.

The models whose success we predicted are:

Successful Models

1: Sofia Tesmenitskaya
4: Arina Levchenko
6: Renata Scheffer
7: Sasha Antonowskaia
8: Melanie Culley
9: Phillipa Hemphrey

We found that a strong social media presence, combined with receiving positive feedback from the Instagram audience, is a predictor of success as strong as being backed-up by a top agency and having the ideal physical attributes required by the industry.

Media Coverage

  1. THE SCIENCE OF A SUPERMODEL – Vogue
  2. Instagram Can Determine Which Models Rule the Runway at Fashion Week – StyleCaster
  3. Instagram to predict next ‘It Girl’? – HLN tv
  4. Wondering Who’ll Be This Season’s Breakout Models? Apparently There’s A Mathematical Formula For That – Grazia Daily
  5. Study Concludes Runway Models With Hips Have a Harder Time Being It Girls –
    Styleite
  6. Scientists Can Now Predict How Successful A Model Will Be – AskMen
  7. Buzz Mode : Instagram ou la clé du succès des mannequins selon une étude de l’université de l’Indiana – Melty Fashion (in French)
  8. VIDEO: Instagram can predict top models for New York Fashion Week – Irish Examiner
  9. TOP MODEL, IL SUCCESSO È IN UN ALGORITMO – Lettera Donna (in Italian)
  10. America’s Next Top Model Cycle 22 Winner Predicted By Instagram? Scientists Create Algorithm That Can Do That – iSchoolGuide
  11. FOLLOWING INSTAGRAM MODELS FOR SCIENCE AND FASHION WEEK – News Ledge
  12. Instagram Correctly Predicts 80% Of Next Top Models At Fashion Event – Yibada
  13. Instagram can now predict who America’s Next Top Model will be – Digital Trends
  14. INSTAGRAM WILL TELL YOU ABOUT TOP MODELS AT THE NEW YORK FASHION WEEK – The Market Business
  15. INSTAGRAM IS QUITE GOOD AT PREDICTING WHO THE NEXT TOP MODEL WILL BE – Regal Tribune
  16. Instagram can help predict a model’s success – Red Orbit
  17. INSTAGRAM CAN HELP PREDICT INDUSTRY’S NEXT TOP MODEL – The Market Business
  18. INSTAGRAM CAN MAKE ACCURATE PREDICTIONS ON SUPERMODELS’ POPULARITY – Mirror Daily
  19. Instagram Predicts Future Of Modeling Popularity – Forex Report Daily
  20. SCIENTISTS CAN PREDICT AMERICA’S NEXT TOP MODEL – Wall Street Hedge
  21. NEW ALGORITHM CAN HELP INSTAGRAM PREDICT AMERICA’S NEXT TOP MODEL – Utah People’s Post
  22. Instagram can predict the NYFW next top model with 80 percent accuracy – Inferse
  23. Is Instagram the new runway for fashion? – Daily O
  24. New York Fashion Week 2015: Can Scientists Use Instagram To Identify Budding – I Free Press
  25. How Instagram Can Predict Next Supermodels? – My Tech Bits
  26. INSTAGRAM WILL TELL YOU WHO IS THE NEXT TOP MODEL – Apex Tribune
  27. Algorithm using Instagram data can predict upcoming top model – Northern Californian
  28. NYFW: Instagram Could Predict The Next Top Model – University Herald
  29. Instagram Can Now Be Used to Predict the Fashion World’s Next Supermodel – iDigitalTimes Australia
    Instagram, Social Media, and New York Fashion Week – Pioneer News
  30. Instagram Predicts Future Of Modeling Popularity – Press Examiner
  31. Instagram Predicts A Model’s Future Popularity According To Social Scientists – Bustle
  32. IU SCIENTISTS CAN PREDICT AMERICA’S NEXT TOP MODEL USING INSTAGRAM – I4U
  33. Instagram Could Be Used To Identify Popularity Level Of Models – ubergizmo
  34. Instagram will tell you industry’s next top model – Nature World Report
  35. Next Year’s Fashion Trends: Indiana University Algorithm Employs Instagram Data To Predict The Next Top Models – Immortal News
  36. Popularity of models can be gauged using Instagram, study shows – techienews
  37. INSTAGRAM CAN HELP PREDICT INDUSTRY’S NEXT TOP MODEL – themarketbusiness
  38. TOP MODELS’ SUCCESS NOW DEPENDS UPON THEIR INSTAGRAM POPULARITY – Trinity News Daily
  39. RESEARCHERS USE INSTAGRAM TO PREDICT MODELS’ POPULARITY IN FUTURE – NYC Today
  40. Un algoritmo italiano prevede il successo delle top model – Corriere (in Italian)
  41. Who will be America’s next top model? Ask Instagram – CBS News
  42. This Machine-Learning Algorithm Can Predict the Next Top Model – The Fashion Spot
  43. New York Fashion Week 2015: Can Scientists Use Instagram To Identify Budding Models? – iDigitalTimes
  44. Want To Know If You Can Be A Fashion Model? There’s A Machine-Learning Algorithm For That – Tech Times
  45. SCIENTISTS CAN USE INSTAGRAM TO PREDICT FASHION WEEK’S BIGGEST MODELS – Harper’s Bazaar
  46. Scientists Can Now Predict Top Models. Sorry, Tyra – Yahoo! Style
  47. Scientists Figure Out a Formula to Determine Top Model Success – Racked
  48. Can You Scientifically Predict a Model’s Success? – New York Magazine
  49. La scienza della “super modella”: arriva l’algoritmo per scovare nuovi talenti sui social – Fanpage.it (in Italian)
  50. Cientistas criam algoritmo que prevê o sucesso das modelos através do Instagram – Visão (in Portuguese)
  51. A computer algorithm can predict the popularity of top models – Vesti (Вести.Ru in Russian)
  52. Tomorrow: the United States develop software to predict IG supermodel accuracy rate of 80% – Chinatimes (in Chinese)
  53. Machine Learning Algorithm Predicts Which New Faces Will Make It as Fashion Models – MIT Technology Review
  54. Machine Learning Selects World’s Next Top Models – Communications of the ACM
  55. Slack Is Overrun With Bots. Friendly, Wonderful Bots – WIRED
  56. The science of SUPERMODELS: Researchers create algorithm that scours Instagram to find the best new talent – Daily Mail UK
  57. Likes are more important than the perfect dress size – Die Welt (in German)
  58. Machine learning selects world’s next top models – it News
  59. IU scientists use Instagram data to forecast top models at New York Fashion Week – IU Bloomington newsroom